HUGO X SHEM
SEASONAL COLLABORATION FEATURING FESTIVE CARDS AND GIFT WAAP CREATED BY SHEM LAUNCHED AT A one-night GALA DINNER AND exhibition OF 9 PAINTINGS AT THE INSTITUTE OF CONTEMPORARY ART ON THE MALL ON 6 december 2023;
A VALENTINE’S DAY CAMPAIGN FEATURING SHEM BESPOKE GIFT Wrap AND ART ACROSS HUGO STORES IN FEBRUARY 2024;
A COMPETITION DURING ‘LONDON IS A LOT’ MAY-JUNE 2024, TO WIN MATCHING HUGO BLUE DENIM JACKETS FEATURING ARTWORK BY SHEM